10 July, 2017
Normann Copenhagen to launch Daily Fiction range of accessories and stationery
Denmark's Normann Copenhagen is set to become the latest furniture brand to launch a range of stationery and accessories, echoing strategies used by the fashion industry with its Daily Fiction collection (+ slideshow).
Normann Copenhagen's Daily Fiction collection will go on sale this summer and encompasses more than 200 small objects including notebooks, gift wrapping, stickers, pencil sharpeners, scissors, and a range of pens.
"Personal style is more in focus than ever before," said the brand. "We tell our individual stories through fashion, music, food, art and interior design.”
"Whether your story is The Refined Story, The Feminine Story, The Creative Story, The Well Crafted & Classic Story or something completely different, Daily Fiction consists of a number of pieces that can be put together in countless ways," it added.